This is no longer one of my favorite brands due to its change in formulation. The eyeshadows have become more powdery and a separate eye base is needed for it to apply better. The old formulation did not need an eyebase. The eyeshadows were more creamy and applied so easily on wise-owl eyes. Viseart has become just another brand of eyeshadows for me.
Old vs. New Ingredients
Cool Mattes
Old: Talc, zinc stearate, methyl methacrylate crosspolymer, ethylhexyl palmitate, phenoxyethanol, dimethicone, methylparaben, propylparaben, acide dehydroacetique, sodium dehydroacetate. May contain: Titanium dioxide, mica, red iron oxide, bismuth oxychloride, yellow iron oxide, black iron oxide, red 7 lake, chromium oxide green, ultramarine, ferric ferroxyanide, red 6, carmine, blue 1 lake, manganese violet, red 28 lake, yellow 5 lake, aluminium powder, ferric ammonium ferrocyanide.
New: MINERAL TALC, MICA, MINERAL ZINC STEARATE, OCTYLDODECANOL (PLANT DERIVED), MYRISTYL LACTATE (PLANT DERIVED), OCTYLDODECYL STEAROYL STEARATE (VEGETABLE DERIVED), ISONONYL ISONONANOATE (PLANT DERIVED), TOCOPHEROL (PLANT DERIVED). (+/-) MAY CONTAIN: MINERAL PIGMENTS: TITANIUM DIOXIDE (77891), IRON OXIDES (77491, 77492, 77499), BLUE 1 (42090), CARMINE (75470), MICA (77019).
Editorial Mattes
Old: Talc, Synthetic Fluorphlogopite, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethyl Methacrylate, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Methyl Methacrylate Cross Polymer, Hydroxystearic/Linolenic/Oleic Polyglycerides, Octyldodecanol, Silica. +May Contain, Titanum Dioxide (77891), Iron Oxides (77491,77492,77499), Blue 1 (42090), Black 2 (77266), Mica (77019), Red 7, Red 6, (15850), Red 28 (45410), Yellow 5 (19140), Ferric Ferrocyanide (77510).
New: MINERAL TALC, MICA, MINERAL ZINC STEARATE, OCTYLDODECANOL (PLANT DERIVED), MYRISTYL LACTATE (PLANT DERIVED), OCTYLDODECYL STEAROYL STEARATE (VEGETABLE DERIVED), ISONONYL ISONONANOATE (PLANT DERIVED), TOCOPHEROL (PLANT DERIVED). (+/-) MAY CONTAIN: MINERAL PIGMENTS: TITANIUM DIOXIDE (77891), IRON OXIDES (77491, 77492, 77499), BLUE 1 (42090), CARMINE (75470), MICA (77019).
Old: Talc, zinc stearate, methyl methacrylate crosspolymer, ethylhexyl palmitate, phenoxyethanol, dimethicone, methylparaben, propylparaben, acide dehydroacetique, sodium dehydroacetate. May contain: Titanium dioxide, mica, red iron oxide, bismuth oxychloride, yellow iron oxide, black iron oxide, red 7 lake, chromium oxide green, ultramarine, ferric ferroxyanide, red 6, carmine, blue 1 lake, manganese violet, red 28 lake, yellow 5 lake, aluminium powder, ferric ammonium ferrocyanide.
New: MINERAL TALC, MICA, MINERAL ZINC STEARATE, OCTYLDODECANOL (PLANT DERIVED), MYRISTYL LACTATE (PLANT DERIVED), OCTYLDODECYL STEAROYL STEARATE (VEGETABLE DERIVED), ISONONYL ISONONANOATE (PLANT DERIVED), TOCOPHEROL (PLANT DERIVED). (+/-) MAY CONTAIN: MINERAL PIGMENTS: TITANIUM DIOXIDE (77891), IRON OXIDES (77491, 77492, 77499), BLUE 1 (42090), CARMINE (75470), MICA (77019).
Editorial Mattes
Old: Talc, Synthetic Fluorphlogopite, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethyl Methacrylate, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Methyl Methacrylate Cross Polymer, Hydroxystearic/Linolenic/Oleic Polyglycerides, Octyldodecanol, Silica. +May Contain, Titanum Dioxide (77891), Iron Oxides (77491,77492,77499), Blue 1 (42090), Black 2 (77266), Mica (77019), Red 7, Red 6, (15850), Red 28 (45410), Yellow 5 (19140), Ferric Ferrocyanide (77510).
New: MINERAL TALC, MICA, MINERAL ZINC STEARATE, OCTYLDODECANOL (PLANT DERIVED), MYRISTYL LACTATE (PLANT DERIVED), OCTYLDODECYL STEAROYL STEARATE (VEGETABLE DERIVED), ISONONYL ISONONANOATE (PLANT DERIVED), TOCOPHEROL (PLANT DERIVED). (+/-) MAY CONTAIN: MINERAL PIGMENTS: TITANIUM DIOXIDE (77891), IRON OXIDES (77491, 77492, 77499), BLUE 1 (42090), CARMINE (75470), MICA (77019).
When Aldona drew this picture, I found it to be a great introduction to two more Viseart eyeshadow palettes. Both are matte but are at the opposite ends of the color spectrum; one is bright and colorful and the other is cool and neutral.
When I first bought my Viseart Basic Eyeshadow Palette in 2009, the line didn't have other eyeshadow palettes. It only had a lip palette and concealer palette. I found the eyeshadow palette to apply like a dreamy application of neutral bliss and named it the Best Matte Eyeshadow Palette ever!
Today, Viseart has many more palettes, some which have been swatched, to suit the many tastes of its growing consumers.
Bright Editorial Palette
The Bright Editorial Palette ($80) screams circus! I know I shouldn't consider these clown colors but that is the first vision that comes into my mind. I just want a big bag of cotton candy! The palette consists of the primary colors, secondary colors, and tertiary. You can use these alone or mix them with any of the other neutrals. Remember, my color theory posts?
The first row has your white, yellow-green, green, blue-green.
The second row consists of pink, orange, yellow, and sky blue.
The third row completes the collection with a bright red, violet-red, purple, and a blue.
All these colors are matte but have a slight luminosity to them. They are very vibrant. Use them on their own or tone them down by using them with neutrals. If you love color and quality. The Bright Editorial Matte is the way to go.
Cool Matte Palette
The Cool Matte Palette ($80) consists of a mix of neutrals, pastels, and gray colors. If you have very cool undertones or any redness around the eyes, I would first apply a good warm based concealer to neutralize any of the cool undertones in this palette. This palette can either give you a great everyday look or can give you a morbid and sickly look. It is that cool based. For me, I have had no problem and I prefer cooler tones to warm.
First row houses the following colors: Ecru - looks more of a cement white; Heather - gray mauve; Malt - a milky gray rose; Taupe - dark tan with no orange or any gray.
Second row consists of the following colors: Deep Ash Brown - a charcoal taupe; Cool Pink - a feminine ballet pink; Violet Red - more of a deep wine; Stormy Grey - a matte medium gray.
Third row has the following: Navy - the navy blue; Dusty Purple - a mauve gray; Stone - a cement gray; Charcoal - a deep smokey brown.
The Look
Would these palettes work for everyone? No, I think you would have to buy the other palettes in addition to these because the colors alone in these would not fulfill one's everyday needs. However, if you have many neutrals and are looking for bright colors or truly cool toned mattes, then, these palettes are the way to go. You won't have to search for what many brands consider cool tones when in actuality they still lean on the warm side. As for the brights, well if you ever have a feeling to become like Picasso, this palette works!
Olivia
*Special thanks to Aldona & Gail.*
