If there is anyone who knows makeup from every perspective from someone's skin tone to lighting from natural to artificial, it would be a Westmore. Then, to take all this knowledge to create a product for the everyday person, who better than McKenzie Westmore.
I never felt optimistic about a consumer-aimed liquid foundation until now. Why? This one actually fulfilled all the little thoughts I had in my head about what a foundation should be. To explain this may be hard so bear with me.
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Westmore Beauty Coverage Perfector comes in 5 shades: Fair, Light, Medium, Tan, Dark. It retails for $32 and can be found currently on QVC. What made me fall in love with this product is the pro mindset of high quality pigments and ingredients with the ease of application for the everyday beauty enthusiast. There really is no learning curve to application but more of an understanding curve to this product.
I equate this foundation to a pro line cream foundation.
- The product is highly pigmented, making it look darker than most consumer grade foundations. May look peach or orange. There is an explanation to this.
- Prep your skin with minimal product. If you moisturize, make sure to give it time to sink into the skin. I never used primer with this product because I found it unnecessary.
- The size of the dot will determine the coverage.
- Powder is unnecessary. Really, this is true!
I chose the Medium shade since summer is here and I can handle it being darker. If I wanted to really match my skin better, I would choose light. The reason medium does work out is I blend meticulously so it looks like my skin with a touch of bronzer. I use highlighting powder all the time and that brings this foundation to my regular skin tone level. See the logic, no need for bronzing powder. One less step to think about.
The color is dark or peach looking because it all has to do with reflectivity, how lights whether artificial or natural bounces off the skin making the foundation look real, diffused, and smooth all at the same time. Yes, it is Photoshop in a bottle! Take a look at the pictures below.
For these examples, I used Olivia Sr. who is a very mature and wise woman. None of these pictures have been retouched or for that matter taken under good lighting!
This is one small dot to cover the cheek and jawline area. The result is a sheer application (3rd picture). (I use a smaller dot when used as a concealer under the eyes.) Notice how the flash bounces off the skin softly, THAT is what pro quality foundation will do!
For a medium size dot, this offers medium coverage. Again, notice how the flash bounces softly off the skin, this is how foundation reflects off lighting or reflectivity. Many consumer brands don't have this which is probably the reason why I have been so unhappy with the majority out there.
The humongous dot which is really too much for the area, this could be used to cover about half the face; offers full coverage. Notice again the soft diffusion. Also, notice how smooth it looks!! This is on wise owl skin!!!
Best tools to use are a foundation brush or a sponge like the Forever Puff. No need for stippling or some fancy method, just use these tools to spread onto the face.
The foundation really spreads easily while offering coverage and diffusion. Even though it has silicone in it, it doesn't feel like any of the silicone foundations I have tried.
The finish is so lightweight yet offers variable coverage from sheer to full and is sweat-proof and water resistant. I have worn this on a 105º day and completely forgot I had foundation on!
Westmore Beauty Coverage Perfector foundation does close the gap between a pro product and a consumer product. Pigmented, light-diffusing, weightless, mature-skin friendly, looks good in any light from artificial, natural, to even low-lighting; this is the Holy Grail as shown in comic strip above. Olivia Sr. says the foundation makes her skin look 20 years younger, not the usual 10!!!
This foundation gets the wise owl approval stamp.
Have you tried this? Are you willing to try it, now?
Olivia
*Again, special thanks to Aldona for her great comic strip!*
*PR sample.*
